Pro-Marijuana TV Ad Launched

First-Ever Nationwide Pro-Marijuana TV Ad Campaign Is Launched in Conjunction with '4/20'

by Allen St. Pierre, NORML Executive Director

Boulder, Colorado: I have every reason to believe that '4/20' in 2009 will be the biggest and most momentous one to date as NORML launches 7,770 nationwide TV ads that advocate for cannabis law reform; NORML expects record numbers of supporters to join the organization for the celebratory one-day price of $4.20 because, I believe, there is a palpable zeitgeist in America right now favoring reform; the Obama administration appears amenable to some cannabis law reforms in ways that no prior president since Jimmy Carter has embraced; and lastly, with NORML's nearly 600,000 'friends' on Facebook and nearly 67,000 MySpace, more Americans than ever before who are keen on cannabis can create a viral effect that benefits reform.

Here in Boulder between 10,000-15,000 students and activists are expected to celebrate in what has become the biggest 4/20 event in the world.

Heck, the New York Times has already posted a profile of 4/20 for today's paper, where they came yesterday for interview and photos to the University of Colorado at Boulder's National Marijuana Forum. This portends well to what will be an insane day in the media for pro-reform groups like NORML (I've already got 35 interviews scheduled...) as I was also asked to pen an essay for National Public Radio's All Things Considered that I assume will be published today.

I dare say we as a country are finally 'getting it' regarding the clear and obvious need to reform our misguided cannabis laws.